Odd Ideas
Equinox Hotels: Dream (0:47) 
Agency: Hugo & Marie 

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Created in my time as co-founder and creative director of Hugo & Marie. This is among the very fondest of my projects over 16 years, written and directed for the then unfinished Equinox Hotel in New York. I was responsible for many facets of the launch of the hotel — from campaign photography and yoga films, through to website design and fractal displays — but I was most privleged to direct NYCB dancers floating through their dreams. Shot with Zach Lowry.

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